Amtrak San Joaquins

Amtrak San Joaquins aims to increase ridership and expand its brand presence in the Greater Los Angeles market through targeted marketing and outreach efforts. Historically, Thruway Bus connections between Fresno/Hanford and Los Angeles have shown strong ridership performance despite minimal marketing efforts in Southern California. Targeted focus on relevant bus routes within the Greater Los Angeles market to drive ridership growth.

Goals

• Increase ridership on Thruway Bus routes connecting Fresno/Hanford to Los Angeles and other destinations in Southern California.
• Expand brand awareness and presence in the Greater Los Angeles market through targeted marketing campaigns and community engagement initiatives.
• Foster partnerships and collaborations with local stakeholders to support sustainable ridership growth and enhance the overall travel experience for passengers.

Approach

• Develop creative marketing campaigns tailored to the Greater Los Angeles market to promote Thruway Bus services.
• Design compelling visuals and messaging to attract potential riders and highlight key benefits of using Amtrak San Joaquins services.
• Collaborate with local stakeholders, including transportation authorities, tourism boards, and community organizations, to raise awareness of Thruway Bus services.
• Build partnerships to enhance marketing reach and leverage existing networks for promotional opportunities.
• Focus marketing efforts on key destinations served by Thruway Bus routes, emphasizing convenience, affordability, and connectivity.
• Highlight popular attractions, events, and amenities accessible via Amtrak San Joaquins services to attract leisure and business travelers.
• Establish partnerships with local businesses, hotels, and cultural institutions to offer exclusive promotions or discounts to Amtrak San Joaquins passengers.
• Organize joint marketing initiatives and co-branded events to engage the local community and drive ridership.
• Engage with universities and colleges in the Greater Los Angeles area to promote Thruway Bus services to students, faculty, and staff.
• Attend campus events, distribute promotional materials, and host informational sessions to educate the college community about transportation options.

Results

• Improved ridership numbers on Thruway Bus routes within the Greater Los Angeles market, indicating successful marketing and outreach efforts.
• Enhanced brand recognition and visibility in the target region, as evidenced by increased awareness and engagement with Amtrak San Joaquins services.
• Strengthened relationships with key stakeholders and community partners, leading to more collaborative initiatives and promotional opportunities.
• Positive feedback from passengers and stakeholders regarding the convenience, accessibility, and quality of Thruway Bus services, contributing to overall customer satisfaction and loyalty.
• Ongoing campaign

Visuals

• Link to https://amtraksanjoaquins.com/ 
• Overview Fact sheet in 5 languages
• Surveys in 5 languages
• Promo posters/flyers
• Routes and Maps
• A-frame Mockup
• Photo Frames
• Check what other content we’ve developed