Overview

The Transit Feasibility & Planning Studies we have worked on include multiple public transportation projects such as:

• Caltrans FRAMES
• Countywide Transportation Demand Management Strategic Plan
• Orange County Transit Vision Master Plan
• OC Connect
• Fullerton Park and Ride / Orangethorpe Transit Village Conceptual Study 

Goals

The goals of these studies aim at achieving the following objectives: 

• Ensure widespread dissemination of information to relevant stakeholders in Orange County
• Communicate technical details in a clear and accessible manner for the general public.
• Develop strategies to engage hard-to-reach and underserved communities
• Tailor communication methods based on the nature of the information and the type of input required, ensuring cost-effectiveness
• Actively engage with the public, community leaders and interest groups
• Gather feedback, preferences, and ideas from diverse groups
• Assist the public in understanding the technical planning process of the projects and available services

Approach

We meet these objectives through a variety of multicultural methods: 

• Co-organize pop-ups, public workshops, open houses, neighborhood meetings, and community events all around the county
• Coordinate promotional activities, including handouts, print and digital ads, surveys and email campaigns at events 
• Set up and manage multilingual staff
• Provide copywriting services, and translate print, online, and geofencing advertising strategies into multilanguage 
• Conduct canvassing to distribute public meeting flyers and materials prior to events
• Offer mailhouse support
• Provide interpretation for one-on-one briefings with city staff, community members, and business stakeholders as needed
• Translate e-blasts, infographics, fact sheets, and web/social media content
• Prepare an outreach overview report after each outreach phase and a final report summarizing community outreach activities, key findings, and all materials used during the public outreach program

Results

Through these collective efforts, we are able to achieve measurable results for these studies. 

• Increased Public Awareness: Community members have become more informed about the project, service, or initiative.
• Improved Community Engagement: More participation in meetings, surveys, and other outreach activities is observed. 
• Diverse Feedback: A broad range of opinions, concerns, and ideas are gathered, helping to identify community priorities and potential issues.
• Strengthened Relationships: Establishing ongoing connections with community leaders, local businesses, and government officials can lead to stronger partnerships.
• Enhanced Transparency: Public outreach efforts demonstrate transparency and help build trust between the organization and the community.
• Increased Support: Multilingual support is available to the general public and stakeholders
• Refined Strategies: Feedback from outreach efforts helps refine communication strategies, project designs, and service implementation.
• Better Accessibility: Continuous outreach efforts to underserved or hard-to-reach communities to help ensure that the project is inclusive and benefits all segments of the population.
• Documentation of Public Opinion: Collection of official records of public comments, suggestions, and concerns provides valuable data for decision-making and future reference.
• Improved Project Outcomes: Incorporating public input leads to better alignments with community needs, increasing success and long-term impact.